Chris Rose of Gunner.com explains how to revive a plateaued business by deeply understanding and modeling Customer Lifetime Value.
Chris Rose of Gunner.com explains how to revive a plateaued business by deeply understanding and modeling Customer Lifetime Value.
DTC experts discuss how to use multi-channel tactics like direct mail to increase retention and model long-term customer value.
A deep dive into how to measure LTV and use it in your ecommerce strategy, covering cohort analysis and profitability.