Chris Rose discusses reviving businesses by shifting focus from acquisition to long-term Customer Lifetime Value (CLV) and profitability.
Chris Rose discusses reviving businesses by shifting focus from acquisition to long-term Customer Lifetime Value (CLV) and profitability.
Jimmy Kim and Chase Dimond explore how underused channels like direct mail can be combined with email and SMS to drive DTC revenue and CLV.
Jordan Gordon from Pilothouse breaks down 'The Three Ws' of email click-through rates and how automation increases CLV.