Chris Rose of Gunner.com discusses revitalizing a plateaued business by shifting focus from acquisition to long-term Customer Lifetime Value (CLV).
Chris Rose of Gunner.com discusses revitalizing a plateaued business by shifting focus from acquisition to long-term Customer Lifetime Value (CLV).
Focuses on repeat commerce and the specific tactics needed to transform one-time buyers into repeat customers to boost CLTV.
Parker Godfrey shares how Kiaura Eyewear leveraged TikTok Shops and the importance of CLV in assessing the long-term value of viral customers.