Chris Rose of Gunner.com discusses revitalizing plateaued businesses by shifting focus from acquisition to the long-term profitability and loyalty of customers.
Chris Rose of Gunner.com discusses revitalizing plateaued businesses by shifting focus from acquisition to the long-term profitability and loyalty of customers.
A guide to essential ecommerce metrics, focusing on how building lifetime value year after year allows for smarter acquisition spending.
Explores why focusing solely on ROAS is dangerous and how LTV assumptions should dictate your financial model and advertising targets.