Customer Lifecycle Segmentation

Answer

A deep dive into tracking lifecycle metrics and using customer segmentation to move beyond simple revenue tracking for better retention.

Source: Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast on DTC Podcast.

Top episodes

1. 1. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   A deep dive into tracking lifecycle metrics and using customer segmentation to move beyond simple revenue tracking for better retention.

2. 2. EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing

   Send It!

   Focuses on segmentation secrets to reduce churn, covering specific lifecycle-based segments like at-risk and inactive customers.

3. 3. Loyalty, Surprise and Delight, and Segmentation

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Nikki Tooman discusses retention marketing, focusing on lifecycle segmentation for new, repeat, and lapsed customers.

← Search again on AskThePods