Customer Lifecycle Segmentation

Top 3 podcast episodes answering this question on AskThePods · customer lifecycle segmentation strategy.

Answer

Nikki Tooman of Sticky Digital discusses retention marketing strategies, focusing on practical lifecycle segmentation for subscription and ecommerce brands.

Source: Loyalty, Surprise and Delight, and Segmentation on Hit Subscribe | The subscription ecommerce podcast by Recharge.

Top episodes

  1. 1. Loyalty, Surprise and Delight, and Segmentation

    Hit Subscribe | The subscription ecommerce podcast by Recharge

    Nikki Tooman of Sticky Digital discusses retention marketing strategies, focusing on practical lifecycle segmentation for subscription and ecommerce brands.

  2. 2. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

    DTC Podcast

    Jordan Gordon explains how to track lifecycle metrics and use segmentation (demographics, behavior, and lifecycle stage) to drive retention rather than just revenue.

  3. 3. EP 68: A practical framework for profitable email and SMS in 2026

    Send It!

    A deep dive into building retention systems for 2026, focusing on personalized lifecycles and moving customers forward through logical segments.

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