Customer Lifecycle Segmentation

Answer

Nikki Tooman of Sticky Digital discusses retention-focused marketing and specific lifecycle segmentation categories like new, repeat, and lapsed customers.

Source: Loyalty, Surprise and Delight, and Segmentation on Hit Subscribe | The subscription ecommerce podcast by Recharge.

Top episodes

1. 1. Loyalty, Surprise and Delight, and Segmentation

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Nikki Tooman of Sticky Digital discusses retention-focused marketing and specific lifecycle segmentation categories like new, repeat, and lapsed customers.

2. 2. Why Retention Starts at Acquisition: A New Approach to LTV Growth

   Ecommerce Playbook

   Focuses on integrating acquisition and retention by understanding the customer lifecycle from the start to drive LTV growth.

3. 3. Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

   eCommerce MasterPlan

   Nicola Fox explains how to transition to customer-focused comms by mapping the stages of the customer journey and using behavioral segmentation.

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