Customer Lifecycle Marketing

Answer

Jordan Gordon explains how to track lifecycle metrics and integrate them into email and retention strategies for long-term growth.

Source: Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast on DTC Podcast.

Top episodes

1. 1. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Jordan Gordon explains how to track lifecycle metrics and integrate them into email and retention strategies for long-term growth.

2. 2. EP 65: Why the first 45 days matter more than the first purchase

   Send It!

   Jimmy Kim and Chase Dimond discuss the importance of the first 45 days in the customer lifecycle and how it dictates long-term retention.

3. 3. EP 64: What we learned from 41 billion emails sent in 2025

   Send It!

   An analysis of email and SMS data from 2025 that provides insights into effective lifecycle marketing and tailored customer experiences.

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