Focuses on the crucial 'first 45 days' of the customer journey, arguing that lifecycle marketing starts at lead capture, not just post-purchase.
Focuses on the crucial 'first 45 days' of the customer journey, arguing that lifecycle marketing starts at lead capture, not just post-purchase.
A deep dive into tracking lifecycle metrics rather than just immediate revenue to ensure sustainable business growth and better email retention.
Explores how DTC brands can harness the entire customer lifecycle to facilitate sustainable and profitable growth, featuring insights from agency leader Adam Butt.