Brent Zahradnik, founder of AMZ Pathfinder, discusses building customer avatars and driving conversions specifically within the Amazon ecosystem.
Brent Zahradnik, founder of AMZ Pathfinder, discusses building customer avatars and driving conversions specifically within the Amazon ecosystem.
Matthew Rosenfeld defines the stages of the Amazon customer journey and explains how to use KPIs to map out and understand customer behavior on the platform.
Francisco Valadez explores using the Search Query Performance tool to map the customer discovery journey and increase market share on Amazon.