Explores how agentic AI shoppers are changing retail and forced a redefinition of customer journey mapping to account for AI-to-brand interactions.
Explores how agentic AI shoppers are changing retail and forced a redefinition of customer journey mapping to account for AI-to-brand interactions.
Discusses Amazon's AI shopping agent and how sellers must adapt their customer journey mapping for AI intermediaries and automated shopping flows.
A discussion on how AI alters touchpoints in the customer journey and the potential reputational risks of using AI in marketing.