Ian and Mark Hammersley discuss finding growth levers in ecommerce, emphasizing brand building and customer journey mapping as essential steps for scaling.
Ian and Mark Hammersley discuss finding growth levers in ecommerce, emphasizing brand building and customer journey mapping as essential steps for scaling.
Serial entrepreneur Jason Friedman shares insights on using customer journey mapping and personalization to enhance the digital shopping experience.
Chase Dimond and Jimmy Kim discuss advanced email and SMS strategies for Black Friday/Cyber Monday, including optimizing the customer journey.