This episode explores the digital-physical divide in retail and how departments can align to optimize the end-to-end customer journey.
This episode explores the digital-physical divide in retail and how departments can align to optimize the end-to-end customer journey.
Harvey Ma discusses how retail media and behavioral economics are evolving to better understand and map the modern retail customer journey.
Focuses on using technology to enhance in-store merchandising and personalization to improve the physical retail customer journey.