Examines the gaps between digital and physical retail experiences and how departments can work together to optimize the customer journey from awareness to post-purchase.
Examines the gaps between digital and physical retail experiences and how departments can work together to optimize the customer journey from awareness to post-purchase.
Harvey Ma discusses his experience at Target and NielsenIQ to explain how retail media and behavioral economics are driving the evolution of the retail customer journey.
Explores how technology enhances in-store merchandising and personalization to create a more engaging and immersive customer experience.