Sasha Murrie discusses how minor hiccups on a website lead to journey fragmentation and lost profits, offering strategies for journey enhancement.
Sasha Murrie discusses how minor hiccups on a website lead to journey fragmentation and lost profits, offering strategies for journey enhancement.
The Hammersley brothers discuss finding growth levers through step-by-step customer journey mapping to identify where customers are dropping off.
Harvey Ma, with experience at Target and NielsenIQ, discusses digital transformation and mapping the customer journey in a fragmented retail media landscape.