Explores how the traditional linear marketing funnel has eroded, replaced by fragmented paths where discovery and purchase happen simultaneously in social feeds.
Explores how the traditional linear marketing funnel has eroded, replaced by fragmented paths where discovery and purchase happen simultaneously in social feeds.
Focuses on identifying friction points and gaps in the customer journey to improve conversion and profitability for iconic brands.
Analyzes the gaps and promise of social commerce, helping brands optimize fragmented touchpoints across the social shopping landscape.