Customer Interviews

Answer

Malinda Sanna explains how to conduct deep-dive customer interviews and translate qualitative insights into actionable strategies.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna explains how to conduct deep-dive customer interviews and translate qualitative insights into actionable strategies.

2. 2. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Seth Waite explores buyer psychology and the tactical execution of customer interviews to reveal deeper insights for CPG and DTC brands.

3. 3. Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

   Honest Ecommerce

   Bird&Be founders discuss using focus groups and research to validate product ideas and pivot based on customer needs.

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