Seth Waite, a buyer psychologist, explains how to use customer interviews and qualitative insights to drive CPG and DTC brand growth.
Seth Waite, a buyer psychologist, explains how to use customer interviews and qualitative insights to drive CPG and DTC brand growth.
This episode highlights the power of customer conversations and interviews in refining search marketing and overall ecommerce performance.
Focuses on 'small data'—the qualitative customer research and interviews necessary to understand the 'why' behind the 'what' in analytics.