Customer Interviews

Answer

Malinda Sanna explains how to conduct deep-dive customer interviews and translate qualitative research into actionable brand strategies.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna explains how to conduct deep-dive customer interviews and translate qualitative research into actionable brand strategies.

2. 2. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Buyer psychologist Seth Waite discusses how to conduct customer interviews and use replacement questions to uncover why people buy.

3. 3. Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

   Honest Ecommerce

   The founders of Bird&Be discuss using research and focus groups to pivot product ideas based on actual customer needs.

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