Customer Interviews

Answer

Malinda Sanna explains how to use one-on-one customer interviews and digital research to uncover authentic consumer insights for e-commerce brands.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna explains how to use one-on-one customer interviews and digital research to uncover authentic consumer insights for e-commerce brands.

2. 2. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Seth Waite discusses the psychology of why people buy and provides a framework for conducting effective customer interviews to drive CPG and DTC growth.

3. 3. Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

   Honest Ecommerce

   Co-founders of Bird&Be discuss replacing initial product ideas with what customers actually need based on research and focus groups.

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