Explores how $5-50M brands win by using intent-based creative in Meta Ads instead of traditional targeting, focusing on funnel congruency and aligning creative with the user's stage.
Explores how $5-50M brands win by using intent-based creative in Meta Ads instead of traditional targeting, focusing on funnel congruency and aligning creative with the user's stage.
Amazon advertising expert Elizabeth Greene discusses the balance between PPC and organic search, specifically focusing on understanding customer search intent.
Discusses the 'Job To Be Done' framework as the third domino of ecommerce, helping brands align their landing pages with actual customer needs and intent.