Customer Intent

Answer

Group SEO Manager Kev Wiles discusses the critical role of search intent in SEO, mapping customer paths from initial awareness to purchase.

Source: Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles on eCommerce MasterPlan.

Top episodes

1. 1. Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

   eCommerce MasterPlan

   Group SEO Manager Kev Wiles discusses the critical role of search intent in SEO, mapping customer paths from initial awareness to purchase.

2. 2. 7 High Priority SEO Tactics to Give You the Competitive Edge with Benjamin Strusnik, founder of Golden Web SEO

   Ecommerce Exits Podcast

   Benjamin Strusnik shares high-priority SEO tactics, focusing on how understanding user intent gives e-commerce brands a competitive edge.

3. 3. Myth Busting Series: Don't bid on Holiday Keywords

   The Seller's Edge

   A myth-busting episode on holiday keywords that focuses on the core strategy of understanding search intent to save money and build better campaigns.

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