Mark and Ian Hammersley discuss 'The Job To Be Done,' focusing on understanding customer motivations to drive landing page conversions.
Mark and Ian Hammersley discuss 'The Job To Be Done,' focusing on understanding customer motivations to drive landing page conversions.
A deep dive into the funnel of Heart & Soil, emphasizing the importance of understanding the customer's perspective to reduce acquisition costs.
Ihor Sokolov explains how to transform user experiences by leveraging behavioral economics and understanding customer behavior data.