Customer Insights

Answer

Consumer insights expert Malinda Sanna discusses how to uncover deep customer motivations that surveys miss using digital research and curated communities.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Consumer insights expert Malinda Sanna discusses how to uncover deep customer motivations that surveys miss using digital research and curated communities.

2. 2. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Seth Waite explains the psychology of why people buy and how to use qualitative interviews to gain actionable customer insights for DTC brand growth.

3. 3. Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store — Cheryl Zajac | Why Your Star Ratings Fail, How Real Feedback Boosts Sales, What Non-Buyers Reveal, How Pre-Purchase Surveys Work, Why AI Misses Human Intent (#498)

   Ecommerce Coffee Break

   Cheryl Zajac from Bizrate Insights discusses why traditional ratings fail and how to use pre-purchase surveys to gain real customer insights.

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