Joanna Steele, the 'CGC Queen' at Argos, discusses leveraging customer reviews and user-generated content to increase conversion rates for major retailers.
Joanna Steele, the 'CGC Queen' at Argos, discusses leveraging customer reviews and user-generated content to increase conversion rates for major retailers.
Learn how to leverage goldmines of customer reviews, photos, and testimonials within email and SMS marketing to boost retention rates.
Explores how OUAI scaled to a $300M brand by turning customer comments and feedback into a primary marketing and product development engine.