Customer Generated Content

Answer

Joanna Steele, the Senior Reviews and UGC Manager at Argos, discusses strategies for obtaining and leveraging customer reviews and content to drive retail sales.

Source: Customer Reviews & UGC to increase Conversion Rates with Argos' Joanna Steele on eCommerce MasterPlan.

Top episodes

1. 1. Customer Reviews & UGC to increase Conversion Rates with Argos' Joanna Steele

   eCommerce MasterPlan

   Joanna Steele, the Senior Reviews and UGC Manager at Argos, discusses strategies for obtaining and leveraging customer reviews and content to drive retail sales.

2. 2. How To Win In A World Of Disingenuous User Generated Content | #134 Boris Zlatkin

   Ecommerce Coffee Break

   Boris Zlatkin discusses how to move beyond disingenuous UGC and motivate customers to create authentic content for brands.

3. 3. EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates

   Send It!

   Jimmy Kim and Chase Dimond reveal strategies for integrating customer reviews and photos into email and SMS marketing to boost retention.

← Search again on AskThePods