Customer Experience Strategy

Answer

Tamara Duschl, Head of Brand at Tesco, discusses brand values and the 'CX Pillars' required for an exceptional customer experience in global retail.

Source: Tesco's Tamara Duschl talks brand, customer, the challenges are the same for a global retailer on eCommerce MasterPlan.

Top episodes

1. 1. Tesco's Tamara Duschl talks brand, customer, the challenges are the same for a global retailer

   eCommerce MasterPlan

   Tamara Duschl, Head of Brand at Tesco, discusses brand values and the 'CX Pillars' required for an exceptional customer experience in global retail.

2. 2. [DECODED] Great Products Begin with Customer Service: Redefining CX Across Industries

   Future Commerce

   This episode explores redefining CX across industries, emphasizing that great products begin with customer service and cross-departmental strategy.

3. 3. Kate Fannin: “We Should Measure ROE — Return on Experience”

   Future Commerce

   Retail expert Kate Fannin shares insights on 'Return on Experience' (ROE) and strategies for brands to bridge the gap between physical and digital customer journeys.

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