Focuses on nurturing long-term customer relationships and high-trust marketing using email and SMS for products with long sales cycles.
Focuses on nurturing long-term customer relationships and high-trust marketing using email and SMS for products with long sales cycles.
Explores how to revive email lists using content marketing and 'edutainment' rather than just sales pitches to improve engagement and loyalty.
Janis Thomas discusses strategies for achieving 50% open rates and using email marketing specifically for customer retention and repeat business.