Customer Engagement Through Messaging

Answer

Explores the shift from broadcast marketing to conversational commerce, focusing on creating two-way dialogue through SMS and email.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores the shift from broadcast marketing to conversational commerce, focusing on creating two-way dialogue through SMS and email.

2. 2. Greatest Hits: Where Brands Go Wrong with Liz Stack

   The eCom Ops Podcast

   Covers brand strategies for customer engagement, specifically highlighting the use of SMS for timely interactions and re-engagement.

3. 3. How Messaging Drives Contextual CX

   Retail Remix

   Explores how messaging applications provide contextual relevance to consumers, driving engagement and conversions in a digital-first retail environment.

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