Customer Empathy

Answer

Jon MacDonald explains how conversion rate optimization (CRO) is fundamentally an exercise in customer empathy.

Source: The importance of unusual perspectives for a optimized online store | Jon MacDonald | The Good on Honest Ecommerce.

Top episodes

1. 1. The importance of unusual perspectives for a optimized online store | Jon MacDonald | The Good

   Honest Ecommerce

   Jon MacDonald explains how conversion rate optimization (CRO) is fundamentally an exercise in customer empathy.

2. 2. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, discusses using customer empathy to drive ethical marketing and storytelling.

3. 3. "Making a Lasting Impression in a Single Moment of Time" (w/ Charlie Cole, CDO @ Tumi and Joseph Ansanelli, CEO @ Gladly)

   Future Commerce

   Executives from Tumi and Gladly discuss 'Digital Empathy' and creating joyful, long-term customer experiences.

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