Customer Empathy

Answer

Kristian Alomá, PhD, explains how to build organizational empathy for customers to drive ethical marketing and better storytelling.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, explains how to build organizational empathy for customers to drive ethical marketing and better storytelling.

2. 2. The Ins and Outs of Strategic Retention Marketing With Jess Chan

   Up Arrow Podcast

   Jess Chan discusses why empathy is an underrated entrepreneurial skill and its role in humanizing retention and lifecycle marketing.

3. 3. Marketer Finds Joy in 'Bigging' Others

   Ecommerce Conversations

   Aaron Orendorff shares his journey from chaplaincy to marketing, emphasizing how empathy drives success in the ecommerce world.

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