Customer Empathy

Answer

Kristian Alomá, PhD, explains how building organizational empathy for customers drives ethical marketing and better storytelling.

Source: DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD on Up Arrow Podcast.

Top episodes

1. 1. DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD

   Up Arrow Podcast

   Kristian Alomá, PhD, explains how building organizational empathy for customers drives ethical marketing and better storytelling.

2. 2. Marketer Finds Joy in 'Bigging' Others

   Ecommerce Conversations

   Aaron Orendorff discusses the intersection of empathy, storytelling, and personal resilience in the ecommerce industry.

3. 3. The Ins and Outs of Strategic Retention Marketing With Jess Chan

   Up Arrow Podcast

   Jess Chan breaks down retention marketing and explains why empathy is the most important skill set for an entrepreneur.

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