Customer Education

Answer

Aleksandra Korczynska discusses customer journey optimization and using educational content to move potential buyers through the funnel.

Source: Optimizing the Customer Journey for Your eCommerce Business with Aleksandra Korczynska, CMO at GetResponse on The eCom Ops Podcast.

Top episodes

1. 1. Optimizing the Customer Journey for Your eCommerce Business with Aleksandra Korczynska, CMO at GetResponse

   The eCom Ops Podcast

   Aleksandra Korczynska discusses customer journey optimization and using educational content to move potential buyers through the funnel.

2. 2. Tailoring the Perfect E-Commerce Experience - with Jason Friedman

   eCommerce Marketing Podcast

   Jason Friedman explores tailoring the e-commerce experience across the entire customer lifecycle to improve engagement and trust.

3. 3. [Greatest Hits] Minimizing Returns and Increasing Conversions for eCom with Allison Lee, CEO of Hemster

   The eCom Ops Podcast

   Allison Lee discusses how customization and better service improve satisfaction and reduce returns by properly setting customer expectations.

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