Customer Decision-Making

Answer

Explores Behavioral Economics and AI to understand how customers make decisions online and how to solve the 'wrong' problems in e-commerce.

Source: Why Most e-Commerce Brands Are Solving the Wrong Problem - Tina Nelson on The eCom Ops Podcast.

Top episodes

1. 1. Why Most e-Commerce Brands Are Solving the Wrong Problem - Tina Nelson

   The eCom Ops Podcast

   Explores Behavioral Economics and AI to understand how customers make decisions online and how to solve the 'wrong' problems in e-commerce.

2. 2. Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)

   Ecommerce: The Hammersley Brothers

   Focuses on recruitment offers and using behavioral economics to influence the first-time buyer's decision-making process.

3. 3. Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF

   DTC Podcast

   Dives into custom landing pages and the underlying customer psychology that drives purchase decisions.

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