Explores how to collect and utilize first-party and zero-party data to create personalized customer experiences while navigating privacy concerns.
Explores how to collect and utilize first-party and zero-party data to create personalized customer experiences while navigating privacy concerns.
Google's chief strategist for data discusses how to collect customer data effectively and use it to personalize experiences and drive loyalty.
Discusses how to adapt data collection strategies for email and SMS marketing following major privacy updates like iOS 26.