Google's chief strategist for data shares how to collect and use customer data to build loyalty and personalization without being intrusive.
Google's chief strategist for data shares how to collect and use customer data to build loyalty and personalization without being intrusive.
Lexer’s Nick Hinsley outlines how brands like Rip Curl and Kathmandu implement robust customer data strategies to understand journeys and reduce churn.
Explores how brands use smart data collection and enrichment to personalizes offers while respecting privacy norms and increasing ROI.