Focuses on creating personalized experiences using zero and first-party data, explaining how to collect data directly from interactions.
Focuses on creating personalized experiences using zero and first-party data, explaining how to collect data directly from interactions.
Google's chief strategist Neil Hoyne discusses data-driven ways to win customers, focusing on non-intrusive collection and personalization.
Discusses how brands use smart data to boost ROI, focusing on privacy-compliant collection and data enrichment.