Customer Data Analytics

Answer

Zainulabedin Shah discusses the role of AI in data strategy, focusing on CDPs, predictive analytics, and using data governance to drive marketing results.

Source: Unlocking AI's Potential in Marketing - with Zainulabedin Shah on eCommerce Marketing Podcast.

Top episodes

1. 1. Unlocking AI's Potential in Marketing - with Zainulabedin Shah

   eCommerce Marketing Podcast

   Zainulabedin Shah discusses the role of AI in data strategy, focusing on CDPs, predictive analytics, and using data governance to drive marketing results.

2. 2. How Brands Boost ROI with Smart Data

   Ecommerce Conversations

   Experts from Google and other providers discuss how brands use smart data and enrichment to understand customer behavior and boost ROI while maintaining privacy.

3. 3. Helping Brands Drive Profitable Growth With AI Segmentation

   eCommerce Fastlane

   Aaron Schwartz explains how brands use AI-driven segmentation and Customer Data Platforms (CDPs) to drive profitable growth through better data infrastructure.

← Search again on AskThePods