Explores the strategies for transforming a simple subscriber list into an engaged brand community, featuring insights on why community matters in the modern commerce landscape.
Explores the strategies for transforming a simple subscriber list into an engaged brand community, featuring insights on why community matters in the modern commerce landscape.
Sonya Michele of Dog & Boy discusses the philosophies behind cultivating a sense of belonging among customers and how it strengthens brand identity.
Founders of running apparel brand Bandit discuss their 'community first' approach and how they transitioned from a local group of runners to a national brand.