Actively Black founder Lanny Smith shares how he built a 23,000-person community before launching a single product, resulting in a $2 million first year.
Actively Black founder Lanny Smith shares how he built a 23,000-person community before launching a single product, resulting in a $2 million first year.
Explores the difference between an email list and a true customer community, and why community matters more than ever for brand longevity.
The founders of Bandit discuss what 'community first' actually means for a DTC company and how to foster social phenomena around a brand.