Customer Cohort Analysis

Answer

A deep dive into the four fundamental customer cohort types and how to use them to build a retention blueprint.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   A deep dive into the four fundamental customer cohort types and how to use them to build a retention blueprint.

2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Explores why cohort data is superior to averages for understanding customer lifetime value and subscription performance.

3. 3. Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

   Honest Ecommerce

   A look at reimaging retention through psychology and 'consumption cohort analysis' to stop customer churn.

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