Customer Cohort Analysis

Top 3 podcast episodes answering this question on AskThePods · understand customer groups over time.

Answer

Jordan Gordon defines four fundamental customer cohort types and provides a blueprint for using them to drive retention and maximize customer value.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

  1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

    DTC Podcast

    Jordan Gordon defines four fundamental customer cohort types and provides a blueprint for using them to drive retention and maximize customer value.

  2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

    DTC Podcast

    Jason Prowd of Lifetimely explains why brands should prioritize cohort analysis over simple averages to understand customer lifetime value and discounting.

  3. 3. Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

    Honest Ecommerce

    Retention consultant Sonja Grasser discusses reimagining retention through customer psychology and advanced 'consumption' cohort analysis.

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