Customer Cohort Analysis

Answer

A deep dive into the four fundamental types of customer cohorts and how to use them to build a robust retention blueprint for DTC brands.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   A deep dive into the four fundamental types of customer cohorts and how to use them to build a robust retention blueprint for DTC brands.

2. 2. EP224 - Cohort Analysis and CLV with Daniel McCarthy

   The Jason & Scot Show

   Daniel McCarthy explains the mechanics of cohort analysis and how it connects to calculating and understanding Customer Lifetime Value.

3. 3. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   This episode explains the critical difference between looking at customer averages versus cohort data to understand the true health of a business.

← Search again on AskThePods