Customer Cohort Analysis

Answer

A deep dive into the four essential customer cohort types for retention marketing and how to build strategies around them.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   A deep dive into the four essential customer cohort types for retention marketing and how to build strategies around them.

2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   A technical comparison between analyzing averages versus cohorts, emphasizing why cohorts are the superior metric for understanding customer lifetime value.

3. 3. Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

   Honest Ecommerce

   Explores customer psychology and retention, featuring a specific discussion on consumption-based cohort analysis for CPG brands.

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