Customer Cohort Analysis

Answer

Jordan Gordon details a retention blueprint centered on four specific customer cohort types to optimize CRM and A/B testing strategies.

Source: Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF

   DTC Podcast

   Jordan Gordon details a retention blueprint centered on four specific customer cohort types to optimize CRM and A/B testing strategies.

2. 2. Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

   DTC Podcast

   Jason Prowd explains why focusing on cohorts rather than averages is essential for understanding customer LTV and segmentation.

3. 3. Reimagining Retention Through Customer Psychology | Sonja Grasser | Retention Theory | Bonus Episode

   Honest Ecommerce

   Retention expert Sonja Grasser explores reimagining retention through customer psychology and consumption-based cohort analysis.

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