Sonja Grasser, founder of Retention Theory, explains how to use customer psychology and purchase cycle data to identify and prevent churn.
Sonja Grasser, founder of Retention Theory, explains how to use customer psychology and purchase cycle data to identify and prevent churn.
Tony Sternberg of ProsperStack breaks down how to analyze cancellation data and use automated flows to recover at-risk Shopify subscribers.
A deep dive into the 'PROPHIT System' framework, featuring a specific calculation table used to analyze customer churn and purchase intervals.