Fractional Retention Consultant Sonja Grasser discusses how to use customer psychology and data signals to identify at-risk customers and build retention systems to stop churn.
Fractional Retention Consultant Sonja Grasser discusses how to use customer psychology and data signals to identify at-risk customers and build retention systems to stop churn.
This episode focuses on the 'leaky bucket' problem, analyzing trend data for churn, and using cancellation flows to recover at-risk Shopify subscribers.
Common Thread Collective reveals their 2025 ecommerce framework, including a specific churn calculation table used to track customer risk levels based on purchase behavior.