Sonja Grasser, founder of Retention Theory, explains how to use customer psychology and purchase cycle data to identify and stop churn before it happens.
Sonja Grasser, founder of Retention Theory, explains how to use customer psychology and purchase cycle data to identify and stop churn before it happens.
Thomas Lalas analyzes data from 2,000+ brands to reveal why 90% of buyers don't return and the specific timing of when customers typically churn.
Jimmy Kim and Chase Dimond provide a comprehensive 7-part audit framework to diagnose and fix retention problems for DTC brands.