Customer Buying Behavior

Answer

CEOs Sean Frank and Matt Bertulli provide a deep dive into the psychology of why people buy, focusing on the 'gaps' in life that products fill.

Source: Why People Buy: A Practical Guide to Consumer Behavior in Ecommerce on OPERATORS.

Top episodes

1. 1. Why People Buy: A Practical Guide to Consumer Behavior in Ecommerce

   OPERATORS

   CEOs Sean Frank and Matt Bertulli provide a deep dive into the psychology of why people buy, focusing on the 'gaps' in life that products fill.

2. 2. S17 E9: Why Routine Beats Discounts This Q4 (with Jen Gray)

   Limited Supply

   Jen Gray (formerly of Recharge) explores the psychology of routine versus impulse and how it dictates long-term customer value and stability.

3. 3. Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep

   eCommerce Marketing Podcast

   Dr. A.K. Pradeep explains how applied neuroscience and AI reveal how the non-conscious mind transforms consumer behavior and innovation.

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