Jesse Hanley discusses tracking the customer journey from the first click to purchase using data to understand behavior and reduce anxiety.
Jesse Hanley discusses tracking the customer journey from the first click to purchase using data to understand behavior and reduce anxiety.
Rael Cline of Nozzle explains how to use data analytics on Amazon to observe shopper activity and spending patterns.
Jimmy Kim and Chase Dimond break down the behavioral metrics that actually matter for DTC brands in place of inflated surface-level metrics.