Malinda Sanna, CEO of LookLook, explains how to uncover true customer insights by moving beyond surveys to understand the subconscious 'why' behind consumer actions.
Malinda Sanna, CEO of LookLook, explains how to uncover true customer insights by moving beyond surveys to understand the subconscious 'why' behind consumer actions.
Paul Baron discusses the psychological forces driving both seller and customer actions, providing actionable tips for optimizing the customer journey based on behavioral economics.
The Hammersley brothers discuss how to use analytics and data-driven insights to understand customer behavior and optimize your ecommerce engine for maximum performance.