Customer Behavior Insights

Answer

Malinda Sanna discusses shifting from tracking what customers do to understanding the psychological 'why' behind their behavior using digital research and observation.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna discusses shifting from tracking what customers do to understanding the psychological 'why' behind their behavior using digital research and observation.

2. 2. Memory Is the New Competitive Moat

   Future Commerce

   Jake Cohen and Tim Martin-Harvey discuss how brands can use checkout context and memory as a competitive advantage to understand individual customer nuances.

3. 3. Ecommerce: Maximising Your Ecommerce Engine

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley dive into using data and insights to audit your ecommerce engine, specifically using analytics to decode customer behavior.

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