Dr. BJ Fogg explains his Behavior Model and how ecommerce brands can use behavior design to influence consumer actions and engagement.
Dr. BJ Fogg explains his Behavior Model and how ecommerce brands can use behavior design to influence consumer actions and engagement.
Rael Cline discusses using data analytics on Amazon to observe shopper activity, spending patterns, and predictive behavior.
Ben Parr of Octane AI discusses conversational commerce and tools to understand customer preferences to humanize the shopping experience.