Customer Behavior Data

Answer

Explores using zero and first-party data to create personalized customer experiences while navigating modern privacy concerns.

Source: 218. How to Create a Personalized Customer Experience with Zero & First-Party Data on eCommerce Badassery.

Top episodes

1. 1. 218. How to Create a Personalized Customer Experience with Zero & First-Party Data

   eCommerce Badassery

   Explores using zero and first-party data to create personalized customer experiences while navigating modern privacy concerns.

2. 2. The Data-Driven Way to Win Customers’ Hearts

   Shopify Masters

   Google's chief strategist for data discusses data-driven ways to understand and win over customers through measurement and insights.

3. 3. 151. Improve Retention and Increase Customer Lifetime Value Using Machine Learning with Shanif Dhanani

   eCommerce Badassery

   Discusses how to use machine learning and robots (AI) to dig through customer data and predict future behavior for better marketing.

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