Chase Clymer discusses putting the customer journey first and using behavioral economics to understand decision-making to drive conversion rate optimization.
Chase Clymer discusses putting the customer journey first and using behavioral economics to understand decision-making to drive conversion rate optimization.
Sarah Carusona explains how to build mathematical models for growth goals, utilizing cohort analysis to understand customer behavior and retention.
A tactical guide on analyzing sales data to identify trends and behavior when revenue is fluctuating, emphasizing what business owners can control through data.