Stanford professor Dr. BJ Fogg explains his Fogg Behavior Model and how merchants can use it to change customer behaviors.
Stanford professor Dr. BJ Fogg explains his Fogg Behavior Model and how merchants can use it to change customer behaviors.
Rael Cline discusses using data analytics to monitor shopper patterns and predict future customer behaviors on Amazon.
Jesse Hanley explains how to track the client journey from first click to purchase to understand behavior and anxiety.