Customer Base Expansion

Answer

Rishabh Jain discusses scaling ecommerce by expanding into new audience cohorts and personalizing the buying experience.

Source: Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain on Up Arrow Podcast.

Top episodes

1. 1. Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain

   Up Arrow Podcast

   Rishabh Jain discusses scaling ecommerce by expanding into new audience cohorts and personalizing the buying experience.

2. 2. Catching up with Bokksu: expanding into new channels

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Founder Danny Taing explains how Bokksu expanded its customer base through new channels like B2B gifting and international growth.

3. 3. Indochino's Drew Green on opening 100 stores: 'Southern states are becoming our top markets'

   The Glossy Podcast

   Indochino's CEO discusses using product line extensions, such as moving into women's apparel, to broaden their customer base.

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