Customer Base Expansion

Answer

Bird & Blend Tea Co. founder Krisi Smith discusses building a customer base around specific segments to fund retail expansion and rebranding.

Source: Using Your Customer Base to Crowdfund, Rebrand, and More on Shopify Masters.

Top episodes

1. 1. Using Your Customer Base to Crowdfund, Rebrand, and More

   Shopify Masters

   Bird & Blend Tea Co. founder Krisi Smith discusses building a customer base around specific segments to fund retail expansion and rebranding.

2. 2. Catching up with Bokksu: expanding into new channels

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Bokksu CEO Danny Taing discusses scaling an international brand and expanding into new channels like corporate gifting to grow the customer base.

3. 3. New Lively CEO Kristin DiCunzolo on the next era of the DTC brand

   The Glossy Podcast

   Kristin DiCunzolo of Lively discusses the next era of growth, focusing on product line extensions and leveraging community to expand the brand's reach.

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