Sarah Levinger joins the show to discuss defining customer profiles and personas, focusing on understanding customer archetypes and emotional triggers.
Sarah Levinger joins the show to discuss defining customer profiles and personas, focusing on understanding customer archetypes and emotional triggers.
A session covering how to discover and define customer avatars to maintain brand consistency while producing high volumes of content.
Lucas Robinson explains how CRM data and AI can be used for customer segmentation and building avatars to personalize marketing campaigns.