Sarah Levinger discusses how to define customer profiles, the importance of avatars, and how to discover them through observation and psychological archetypes.
Sarah Levinger discusses how to define customer profiles, the importance of avatars, and how to discover them through observation and psychological archetypes.
Avery from Pilothouse shares strategies for discovering and speaking to specific customer avatars to maintain brand consistency while scaling content.
Lucas Robinson discusses how to use CRM data to fuel customer segmentation and create avatars that improve marketing transformation.