Sarah Levinger discusses how to define customer profiles, the importance of avatars in marketing, and using observation to discover customer archetypes.
Sarah Levinger discusses how to define customer profiles, the importance of avatars in marketing, and using observation to discover customer archetypes.
Avery from Pilothouse shares practical methods to discover, define, and communicate with specific customer avatars through social media advertising content.
Lucas Robinson explains how to use CRM data to build customer segments and avatars to create highly personalized e-commerce marketing campaigns.