Alex Hormozi discusses why your pricing model must match your customer avatar to scale effectively and how to determine customer willingness to pay.
Alex Hormozi discusses why your pricing model must match your customer avatar to scale effectively and how to determine customer willingness to pay.
Ian and Mark Hammersley discuss high-impact split tests, including the importance of using customer personas and avatars to optimize e-commerce funnels.
A debrief of Amazon Accelerate 2024, focusing on new AI tools including 'Avatar 2.0' for deep customer profiling and emotional connection.