Sarah Levinger joins the podcast to discuss how to move beyond simple demographics to define complex customer profiles and archetypes for better marketing.
Sarah Levinger joins the podcast to discuss how to move beyond simple demographics to define complex customer profiles and archetypes for better marketing.
Phillip Jackson discusses how brands and customers interact through archetypal frameworks and how modern commerce is shaped by these cultural muses.
Explores how to listen to customers and use archetypal frameworks to remember the human element in brand storytelling and decision-making.