Phillip Jackson discusses the intersection of commerce and culture, specifically exploring how brands utilize customer archetypes to build visions and identities.
Phillip Jackson discusses the intersection of commerce and culture, specifically exploring how brands utilize customer archetypes to build visions and identities.
Sarah Levinger joins the podcast to break down the process of defining customer profiles, avatars, and the complexities of customer archetypes for marketing.
A recap featuring Phillip Jackson exploring the renaissance of commerce and how businesses can leverage established consumer archetypes to differentiate themselves.