Customer Archetypes

Answer

Phillip Jackson discusses the intersection of commerce and culture through the lens of customer and brand archetypes.

Source: Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson on Up Arrow Podcast.

Top episodes

1. 1. Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson

   Up Arrow Podcast

   Phillip Jackson discusses the intersection of commerce and culture through the lens of customer and brand archetypes.

2. 2. E105: How to Define Your Customer Profiles with Sarah Levinger

   OPERATORS

   Sarah Levinger explains how to define and discover customer profiles and avatars through observation and psychology.

3. 3. Follow the Muse

   Future Commerce

   Creative Director Daniel Hoffman explores using archetypal frameworks to better understand and talk to customers as humans.

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