Customer Archetypes

Top 3 podcast episodes answering this question on AskThePods · understanding customer archetypes.

Answer

Phillip Jackson discusses the intersection of commerce and culture through the lens of customer and brand archetypes.

Source: Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson on Up Arrow Podcast.

Top episodes

  1. 1. Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson

    Up Arrow Podcast

    Phillip Jackson discusses the intersection of commerce and culture through the lens of customer and brand archetypes.

  2. 2. E105: How to Define Your Customer Profiles with Sarah Levinger

    OPERATORS

    Sarah Levinger explains how to define and discover customer profiles and avatars through observation and psychology.

  3. 3. Follow the Muse

    Future Commerce

    Creative Director Daniel Hoffman explores using archetypal frameworks to better understand and talk to customers as humans.

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