Jay Gibb discusses how to build virality and word-of-mouth through formal customer advocacy and referral initiatives.
Jay Gibb discusses how to build virality and word-of-mouth through formal customer advocacy and referral initiatives.
Explores building referral and rewards programs specifically designed to turn email/SMS subscribers into brand advocates.
Alan VanToai discusses how to build a brand ambassador program to leverage word-of-mouth marketing and increase LTV.