Taylor and Richard discuss how to use email as a proactive acquisition tool rather than just a retention play, focusing on campaign planning and expanded scope.
Taylor and Richard discuss how to use email as a proactive acquisition tool rather than just a retention play, focusing on campaign planning and expanded scope.
The Hammersley brothers debunk the myth that email is only for repeat business, exploring how to land first-time customers through email marketing.
Mark and Ian Hammersley explain how to fix email capture flaws and use email to drive conversion by timing messages to the buyer's journey.