Focuses on the timing and strategy for using influencers specifically to drive customer acquisition and understanding customer lifetime value.
Focuses on the timing and strategy for using influencers specifically to drive customer acquisition and understanding customer lifetime value.
Analyzes the tipping point of influencer marketing with a focus on acquisition costs, community engagement, and long-term value.
Features a step-by-step case study on scaling a business by leveraging influencers to lower customer acquisition costs.