Customer Acquisition Through Content

Answer

Explores 'Negative CAC' and how brands can get paid to acquire customers through sophisticated marketing and content economics.

Source: Unlocking the Secret: You MUST Grow Your Business on Ecommerce Playbook.

Top episodes

1. 1. Unlocking the Secret: You MUST Grow Your Business

   Ecommerce Playbook

   Explores 'Negative CAC' and how brands can get paid to acquire customers through sophisticated marketing and content economics.

2. 2. 195. Here's what to do differently next year

   The Ecommerce Roadmap

   Jane Hamill discusses 6 strategies working right now, focusing heavily on video content strategy and content-driven inbound marketing to lower acquisition costs.

3. 3. Hustle Exec: Ecommerce Firms Should Acquire Content Providers

   Ecommerce Conversations

   Adam Ryan (former President of The Hustle) explains why ecommerce firms should acquire content providers to fuel their acquisition engine.

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