Customer Acquisition Strategies

Answer

Andrea discusses how Barilla's Back to Nature brand used a bold rebrand and the CAP Theorem to drive acquisition and shelf velocity.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Andrea discusses how Barilla's Back to Nature brand used a bold rebrand and the CAP Theorem to drive acquisition and shelf velocity.

2. 2. Secrets to Winning the Customer Lifecycle - with Austin LaRoche

   eCommerce Marketing Podcast

   Austin LaRoche, CEO of Attack Interactive, shares secrets for winning the customer lifecycle and improving the 'attract' phase of marketing.

3. 3. Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting

   DTC Podcast

   Learn how wine subscription brand Firstleaf used targeted gifting partnerships to massively scale their customer acquisition spend.

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