Customer Acquisition Strategies

Answer

Austin LaRoche discusses winning the customer lifecycle by diversifying marketing channels and optimizing the 'attract' phase of the buyer journey.

Source: Secrets to Winning the Customer Lifecycle - with Austin LaRoche on eCommerce Marketing Podcast.

Top episodes

1. 1. Secrets to Winning the Customer Lifecycle - with Austin LaRoche

   eCommerce Marketing Podcast

   Austin LaRoche discusses winning the customer lifecycle by diversifying marketing channels and optimizing the 'attract' phase of the buyer journey.

2. 2. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Explores how major brands like Barilla use the CAP Theorem and brand salience to drive shelf velocity and rapid customer acquisition.

3. 3. Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting

   DTC Podcast

   Case study on scaling customer acquisition spend 10x while maintaining CPA targets through innovative targeted gifting platforms.

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