Customer Acquisition Psychology

Answer

Austin LaRoche explains how to win the customer lifecycle by understanding target market psychology to improve attraction and conversion.

Source: Secrets to Winning the Customer Lifecycle - with Austin LaRoche on eCommerce Marketing Podcast.

Top episodes

1. 1. Secrets to Winning the Customer Lifecycle - with Austin LaRoche

   eCommerce Marketing Podcast

   Austin LaRoche explains how to win the customer lifecycle by understanding target market psychology to improve attraction and conversion.

2. 2. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Explores brand repositioning and the CAP Theorem to drive shelf velocity and rapid customer acquisition.

3. 3. My Ice Bath Experience and We Share the May Numbers on the $3M Challenge (#79)

   The Shopify Growth Show

   A discussion on scaling a brand, featuring insights into behavioral economics and managing customer acquisition costs.

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