Covers how smart brands approach Amazon differently than DTC, focusing on CAC, profitability, and leveraging Amazon-specific tools for growth.
Covers how smart brands approach Amazon differently than DTC, focusing on CAC, profitability, and leveraging Amazon-specific tools for growth.
HyperZone COO Hristo Arakliev discusses maximizing Amazon presence, specifically comparing acquisition costs to long-term value for DTC brands.
Founder Alex Nyezhnyk debates the merits of launching on Amazon vs. a brand's own website, analyzing the customer acquisition cost differences.