Customer Acquisition Models

Answer

Austin LaRoche discusses strategies for winning the customer lifecycle, focusing on attracting, converting, and closing customers in eCommerce.

Source: Secrets to Winning the Customer Lifecycle - with Austin LaRoche on eCommerce Marketing Podcast.

Top episodes

1. 1. Secrets to Winning the Customer Lifecycle - with Austin LaRoche

   eCommerce Marketing Podcast

   Austin LaRoche discusses strategies for winning the customer lifecycle, focusing on attracting, converting, and closing customers in eCommerce.

2. 2. Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting

   DTC Podcast

   Explores how Firstleaf scaled their acquisition spend 10x using a CPA-based model through Nift’s targeted gifting platform.

3. 3. Bonus: Alex Schultz, CMO of Meta — Scaling Growth and Rebranding a Trillion-Dollar Brand

   DTC Podcast

   Meta's CMO Alex Schultz discusses scaling growth, incrementality measurement, and advanced attribution modeling for trillion-dollar brands.

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