This episode explores how to use first-party data (polls and quizzes) to boost engagement while respecting customer privacy in a changing data landscape.
This episode explores how to use first-party data (polls and quizzes) to boost engagement while respecting customer privacy in a changing data landscape.
A deep dive into creating personalized customer experiences using zero and first-party data within a privacy-first marketing environment.
Explores how privacy changes like iOS14 affected customer acquisition and whether Shopify Audiences provides a viable path forward for advertisers.