Customer Acquisition Costs

Answer

Jessica Totillo Coster breaks down essential eCommerce metrics, specifically defining Customer Acquisition Cost (CAC) and how it differs from Cost Per Acquisition.

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

1. 1. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   Jessica Totillo Coster breaks down essential eCommerce metrics, specifically defining Customer Acquisition Cost (CAC) and how it differs from Cost Per Acquisition.

2. 2. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

   DTC Podcast

   Kyle Hitchcox discusses the future of Shopify optimization in an era where traditional CRO is evolving due to rising acquisition costs and changing consumer behavior.

3. 3. Forecasting CAC in Uncertain Times

   Ecommerce Playbook

   A deep dive into forecasting and managing customer acquisition costs during periods of consumer uncertainty and market volatility.

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