Explores the future of Shopify optimization, focusing on how CAC and CLTV are replacing traditional CRO metrics in a changing digital landscape.
Explores the future of Shopify optimization, focusing on how CAC and CLTV are replacing traditional CRO metrics in a changing digital landscape.
A deep dive into essential eCommerce metrics, specifically teaching how to calculate and track CAC to improve profitability.
Analyzes trending products on Amazon while discussing the underlying customer acquisition costs and lifetime value necessary to make those products viable.