Customer Acquisition Cost Management

Top 3 podcast episodes answering this question on AskThePods · optimizing customer acquisition costs.

Answer

Jessica Totillo Coster breaks down essential eCommerce metrics, specifically defining CAC versus CPA and how to track them effectively for sustainable growth.

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

  1. 1. 308. Must-Measure Metrics for Your eCommerce Business

    eCommerce Badassery

    Jessica Totillo Coster breaks down essential eCommerce metrics, specifically defining CAC versus CPA and how to track them effectively for sustainable growth.

  2. 2. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

    DTC Podcast

    Jordan Gordon discusses tracking lifecycle metrics beyond just revenue, focusing on how CAC interacts with LTV and cohort analysis for better management.

  3. 3. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

    DTC Podcast

    Kyle Hitchcox discusses the evolution of conversion rate optimization and its impact on acquisition costs and customer value on the Shopify platform.

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