Customer Acquisition Cost Management

Answer

Jessica Totillo Coster breaks down must-measure eCommerce metrics, specifically focusing on how to define and manage Customer Acquisition Cost (CAC) vs. Cost Per Acquisition.

Source: 308. Must-Measure Metrics for Your eCommerce Business on eCommerce Badassery.

Top episodes

1. 1. 308. Must-Measure Metrics for Your eCommerce Business

   eCommerce Badassery

   Jessica Totillo Coster breaks down must-measure eCommerce metrics, specifically focusing on how to define and manage Customer Acquisition Cost (CAC) vs. Cost Per Acquisition.

2. 2. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Jordan Gordon from Pilothouse discusses tracking lifecycle metrics rather than just revenue, emphasizing how CAC management is foundational to sustainable growth.

3. 3. Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

   DTC Podcast

   An exploration of the future of Shopify optimization, focusing on how traditional CRO is evolving to manage CAC through upselling and cross-selling.

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