Kyle Hitchcox discusses the future of Shopify optimization and how to manage growth as traditional acquisition and conversion methods evolve.
Kyle Hitchcox discusses the future of Shopify optimization and how to manage growth as traditional acquisition and conversion methods evolve.
Fiona Stevens discusses strategies to increase returning customer revenue, boost LTV, and decrease churn in response to rising acquisition costs.
A deep dive into essential eCommerce metrics, specifically explaining how to measure and track Customer Acquisition Cost (CAC) properly.